/ Free Template
12-Month Content Marketing Calendar for Indian Businesses
Plan around the moments your Indian customers already care about. Each month below gives four content ideas — swap in your own products and audience, and slot them into a spreadsheet with an owner and publish date.
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New-year planning post: "The [industry] checklist for the year ahead"
Makar Sankranti / Pongal greeting with a seasonal offer
Republic Day (26 Jan) brand-values post
Email: last year's results and what is changing this year
February
Union Budget explainer for your customers (1 Feb)
Valentine's Day content for retail and hospitality brands
Board-exam-season tips if you serve students or parents
Case study of a project completed last quarter
March
Holi greeting and offer
International Women's Day team and customer spotlight (8 Mar)
Financial-year-end checklist for finance, accounting and B2B audiences
Ugadi / Gudi Padwa new-year greeting
April
New financial year: goals and pricing updates
Admissions-season guide for education businesses
Summer-season product or service content
Q1 industry trends roundup
May
Mid-year review of your niche, with three predictions
Akshaya Tritiya post for jewellery, gold and real estate
Cricket-season (IPL) engagement posts and polls
Customer testimonial video
June
Monsoon-readiness content for home, auto and travel brands
Back-to-school checklist
Yoga Day wellness post (21 Jun)
Half-year lessons learned: an honest post
July
Guru Purnima greeting for education, coaching and training brands
Guide: how to choose a [your service] provider
Behind-the-scenes look at your process
Mid-year offer email to past customers
August
Independence Day (15 Aug) brand story
Raksha Bandhan gifting ideas
Onam and Janmashtami greetings by region
FAQ roundup from customer questions this year
September
Ganesh Chaturthi greeting and local-community post
Teachers' Day (5 Sep) appreciation post
Pre-festive-season planning guide for retailers and service brands
Case study or success story from the last six months
October
Navratri and Dussehra greetings and offers
Festive-season countdown emails and WhatsApp broadcasts
Gifting guide for customers and corporate clients
Diwali preparation checklist
November
Diwali greeting, offer and store or team hours
Post-Diwali thank-you and feedback request
Wedding-season content for jewellery, fashion, events and photography
Year-end planning: book next year's projects early
December
Year-in-review post with real numbers and team highlights
Christmas and New Year greetings
Predictions for next year in your industry
Thank-you email to every customer with a small offer
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