/ Free Checklist
Website SEO Audit Checklist for Indian Businesses (50 Points)
Work through these 50 checks in order. They are grouped the way Google itself processes a site — can it be crawled, is it fast, is each page clear, is it trusted — so fixing the early sections first prevents wasted effort on the later ones.
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robots.txt allows every page you want ranked (and blocks only admin, cart and internal search)
An XML sitemap is submitted in Google Search Console and lists only 200-status, indexable URLs
No important page carries a noindex tag or X-Robots-Tag header
Every page has a canonical tag that points to its own final URL
The Page indexing report in Search Console has been reviewed and each excluded reason explained
2. URLs & redirects
Each page has exactly one URL — pick trailing slash or no trailing slash and stick to it
http:// redirects to https:// with a single 301
www and non-www are consolidated: one 301s to the other
No redirect chains — every old URL reaches its destination in one hop
Deleted pages return a real 404 or 410 status, not a 200 page that says "not found"
3. Speed & Core Web Vitals
Largest Contentful Paint is under 2.5 seconds on mobile
Interaction to Next Paint is under 200 milliseconds
Cumulative Layout Shift is under 0.1
Images are compressed, sized correctly and served as WebP or AVIF
Render-blocking CSS and JavaScript is deferred or removed
4. Mobile experience
The viewport meta tag is set and the layout is fully responsive
Tap targets are large enough to press without zooming
Body text is readable without pinch-zoom
Mobile shows the same content and links as desktop
Key pages have been tested on a mid-range Android phone over a 4G connection
5. On-page elements
Every page has a unique title tag of roughly 50–60 characters with the main keyword near the start
Every page has a unique meta description of roughly 140–155 characters that earns the click
There is exactly one H1 and it matches the page's main topic
H2 and H3 headings follow a logical outline
The main keyword appears naturally in the opening paragraph
6. Content quality
Each page targets one clear search intent
Thin or near-duplicate pages are merged, redirected or improved
Two pages are never competing for the same keyword
Real customer questions are answered in an on-page FAQ
Older posts are updated with current facts, prices and screenshots
7. Internal linking
Every important page is reachable within three clicks from the homepage
Links use descriptive anchor text rather than "click here"
There are no orphan pages — each page has at least one internal link pointing to it
Breadcrumbs are present on deeper pages
New pages are linked from relevant, established pages the day they are published
8. Structured data
Organization or LocalBusiness schema is present with correct name, address and phone
BreadcrumbList schema matches the visible breadcrumbs
FAQPage schema is used only where the FAQ is visible on the page
Blog posts use Article schema with a real, reachable image
All markup passes Google's Rich Results Test without errors
9. Local SEO
The Google Business Profile is claimed, verified and fully filled in
Name, address and phone are identical across the site and every directory
Each location page has genuinely unique content, not just a swapped city name
Google reviews are answered promptly, good or bad
Listings exist on relevant Indian directories such as Justdial and Sulekha
10. Tracking & authority
Google Analytics 4 is installed and key actions are set up as conversions
Search Console is verified as a Domain property
Backlinks are reviewed for spammy patterns and outreach targets are listed
Rankings for the top 20 keywords are recorded monthly in a spreadsheet
A recurring monthly review date is on the calendar so the audit becomes a habit
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